GotW: Colors
By: Matt | January 23, 2010 at 11:05 am

Well, Graph of the Week has definitely become quite an inaccurately named feature.  But on the off chance that it’s established a cult following, I’m not going to change it.  If anyone asks, just tell them the title’s ironic, and everyone knows it means “Graph Whenever Matt Feels Like It.”

Below is a graph I thought was interesting, how often different colors are searched for on Google.  The line colors match their search terms (Red, Blue, Green, Yellow).  A couple of points jump out at me which I really can’t explain.  For starters, Yellow and Green started out being Googled about the same, but Green stayed pretty stable while Yellow declined.  Meanwhile, Red and Blue started out similar, but Red experienced a few spikes, and then right before 2008 began, really ran away with it.  Why, in the past couple years, has Red been so much more popular than Blue?  Does anyone have any idea?  (Keep in mind these are just instances of someone Googling the color name by itself.)

colors

2 Comments

  1. Peter
    Posted January 24, 2010 at 3:31 pm | Permalink

    http://www.gapinc.com/public/OurBrands/brands_gapred.shtml

    This probably has something to do with red’s increased popularity…

  2. Matt
    Posted January 25, 2010 at 11:58 pm | Permalink

    Interesting. Did they launch around late 2007?

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